Case Study
Wingshooter Kennels
Web Design & SEO Strategy for Premium Bird Dog Training Facility
Project Overview
Wingshooter Kennels, a premier bird dog training facility in Southeast Kansas, needed a digital presence that matched the quality of their specialized services. Despite having an excellent reputation among hunting enthusiasts, their online presence wasn't effectively showcasing their expertise or attracting the right audience of upland bird hunters and gun dog owners.
Our team developed a comprehensive solution including a complete website redesign with intuitive navigation, specialized content strategy, and targeted SEO optimization for the niche bird dog training and hunting market. The result was a website that effectively communicated their expertise while making it easier for potential clients to find and engage with their services.
Project Details
Client Industry
Bird Dog Training & Breeding
Services Provided
Web Design, SEO, Content Strategy
Project Timeline
10 Weeks
Website
wingshooterkennels.comThe Challenge
- Outdated website that didn't reflect the premium quality of their services
- Poor organic search visibility for specialized bird dog training keywords
- Complex service offerings that were difficult for potential clients to navigate
- Minimal online visibility beyond their existing client base
- Lack of effective content showcasing their training expertise and facilities
Our Solution
- Responsive website redesign with outdoors-inspired aesthetics and clear service navigation
- Specialized keyword research targeting bird dog training and hunting terms
- Streamlined service presentation with clear program descriptions and pricing
- Rich media content strategy featuring training videos and facility photography
- Local SEO optimization to capture regional hunting and dog training audiences
Our Design Process
Research
Interviewed dog trainers, handlers, and clients to understand their unique needs and expectations from a premium training facility website.
Wireframing
Developed user flows focused on showcasing training programs, started dogs for sale, and the facility's expansive training grounds.
Design
Created a rustic yet sophisticated design that appeals to outdoor enthusiasts while conveying the premium nature of their training programs.
Initial wireframes for the training program section
Final design with nature-inspired elements and clear CTAs
SEO Strategy & Implementation
Keyword Research & Targeting
Our keyword research identified high-value terms in the specialized bird dog training market. Instead of competing for broad terms with high competition, we focused on long-tail keywords with higher conversion potential that were specifically targeted to their niche audience of hunting enthusiasts.
| Target Keyword | Monthly Volume | Difficulty | Implementation |
|---|---|---|---|
| "Bird dog training Kansas" | 290 | Medium | Homepage, Title Tags |
| "Started hunting dogs for sale" | 320 | High | Sales Page, H1, Content |
| "Pointing dog training program" | 210 | Medium | Services Page, Meta Tags |
| "American Brittany hunting puppies" | 180 | Medium | Breeding Page, Schema Markup |
| "Upland hunting dog training" | 240 | High | Training Page, Content |
On-Page Optimization
- Service-specific landing pages with targeted keyword optimization
- Rich, detailed descriptions of training programs with industry terminology
- Optimized dog profile pages with breed-specific keywords
- Internal linking strategy focused on service relationships
- Dedicated FAQ section addressing common hunting dog training questions
Technical SEO Improvements
- Optimization of image assets with descriptive file names and alt text
- Implementation of schema markup for dog training businesses
- Mobile optimization for field-based customers searching on devices
- Creation of XML sitemap and optimization of crawlability
- Load time optimization for rural clients with varied internet speeds
Results & Impact
Increase in organic search traffic within first 4 months
Increase in training program inquiries through website
Expansion of client base beyond local/regional market
Keyword Rankings Improvement
| Keyword | Before | After | Improvement |
|---|---|---|---|
| "Bird dog training Kansas" | Position 28 | Position 3 | +25 positions |
| "Started hunting dogs for sale" | Position 32 | Position 6 | +26 positions |
| "Pointing dog training program" | Not Ranked | Position 5 | New Ranking |
| "American Brittany hunting puppies" | Position 36 | Position 4 | +32 positions |
| "Upland hunting dog training" | Position 24 | Position 2 | +22 positions |