Case Study
Advanced Health Strategies
Web Design & SEO Strategy for Healthcare Provider
Project Overview
Advanced Health Strategies (AHS) approached us with a need to revamp their outdated website and improve their search visibility in an increasingly competitive healthcare market. As a respected provider of specialized healthcare services, they needed a digital presence that reflected their expertise while making it easier for potential patients to find and engage with them.
Our team delivered a comprehensive solution that included a complete website redesign with improved user experience, technical SEO optimization, and a content strategy designed to establish AHS as a thought leader in their specialties.
Project Details
Client Industry
Healthcare
Services Provided
Web Design, SEO, Content Strategy
Project Timeline
12 Weeks
Website
advancedhealthstrategies.comThe Challenge
- Outdated website with poor mobile experience and slow loading times
- Low organic search visibility for key healthcare services
- High bounce rate and poor conversion from website visitors
- Increasing competition from other healthcare providers in the area
Our Solution
- Responsive website redesign with intuitive navigation and fast loading
- Comprehensive keyword research and on-page SEO optimization
- Simplified content with clear CTAs and patient-focused language
- Content strategy featuring expert articles and healthcare resources
Our Design Process
Research
Conducted user research and competitive analysis to identify opportunities and pain points.
Wireframing
Created intuitive information architecture and user flows focused on patient needs.
Design
Developed a clean, professional design that instilled trust and simplified complex information.
Initial wireframes focused on patient pathways
Final design with healthcare-focused visual elements
SEO Strategy & Implementation
Keyword Research & Targeting
Our comprehensive keyword research identified high-value search terms that prospective patients were using to find healthcare services. We focused on a mix of transactional and informational keywords to capture users at different stages of their healthcare journey.
| Target Keyword | Monthly Volume | Difficulty | Implementation |
|---|---|---|---|
| "Telehealth provider" | 950 | Medium | Homepage, Meta Tags |
| "Virtual healthcare solutions" | 820 | High | Homepage, H1, Meta Description |
| "24/7 licensed physicians online" | 1,400 | High | Service Page, Meta Tags |
| "Behavioral health specialists telemedicine" | 680 | Medium | Service Page, OG Tags |
| "College healthcare solutions" | 520 | Medium | Educational Institution Page |
On-Page Optimization
- Comprehensive meta description highlighting key services
- Strategic keyword placement in meta tags and content
- Proper canonical URL implementation
- Optimized Open Graph and Twitter Card meta tags
- Semantic HTML structure with proper heading hierarchy
Technical SEO Improvements
- Implementation of robots meta tag for proper indexing
- Social media meta tags optimization for better sharing
- Reduced page load time from 4.8s to 1.6s
- Image optimization with appropriate alt text
- Mobile-first responsive design for all device types
Results & Impact
Increase in organic search traffic within 6 months
Improvement in conversion rate for appointment bookings
Reduction in bounce rate on mobile devices
Keyword Rankings Improvement
| Keyword | Before | After | Change |
|---|---|---|---|
| "Telehealth provider" | Not Ranked | Position 3 | +97 |
| "Virtual healthcare solutions" | Position 28 | Position 5 | +23 |
| "24/7 licensed physicians online" | Position 42 | Position 8 | +34 |
| "Behavioral health specialists telemedicine" | Position 18 | Position 2 | +16 |
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